Hukui, Sakai City
We are a startup specializing in rivers, partnering with 450 fishing cooperatives nationwide and holding a 60% domestic market share. We have revolutionized rivers—previously an ICT blind spot—and established a nationwide presence. We firmly believe that without FishPass, the future of Japan's rivers cannot be changed. This challenge, which began with local rivers, will evolve into biodiversity-related infrastructure for Asia's rivers and eventually the world. We want to refine this challenge through the Startup League.
Developing and demonstrating SaaS that visualizes corporate environmental contributions by leveraging environmental DNA technology to scientifically visualize river biodiversity. We support ESG management while building a new infrastructure foundation to protect biodiversity from local rivers to Asia and the world.
| Representative |
Naruhiro Nishimura
March 2000: Graduated from Kansai University, Faculty of Letters, Department of German Language and Culture April 2000: Nitto Denko Corporation, Overseas Business Division, responsible for Switzerland and Shenzhen April 2002: Nitto Denko Corporation, Membrane Business Division, engaged in R&D of polymer separation membranes December 2004: Appointed Representative Director, On Food Co., Ltd. August 2013: Appointed Representative Director, Hikari Food Co., Ltd. October 2016: Appointed Representative Director, Fish Pass Co., Ltd. May 2018: Appointed Regional Information Technology Advisor, Ministry of Internal Affairs and Communications (until March 2020) March 2021: Completed Master's Program, Graduate School of Economics and Management, Fukui Prefectural University September 2021: Appointed Representative Director, Octar Co., Ltd. April 2022: Appointed Specially Appointed Lecturer, Department of Marine Biological Resources, Advanced Aquaculture Science, Fukui Prefectural University April 2023: Appointed Specially Appointed Lecturer, Department of Business Administration, Faculty of Economics, Fukui Prefectural University June 2024: Appointed Member of the Fukui Prefecture “Fukui Fisheries Basic Plan” Formulation Committee |
|---|---|
| Main Achievements | July 2025: Participated in the ICT Startup League December 2023: Cabinet Secretariat Digi-den Koshien 2023 Final Round Participant (Final Nominee) September 2023: Selected for Weekly Toyo Keizai's “Amazing Ventures 100: 2023 Edition” February 2023: Selected for Shogakukan's “Strongest Startups 100” January 2022: Selected for the Organization for Small & Medium Enterprises and Regional Innovation Accelerator Support Program “FASTAR” |
| Childhood Dream | Shiitake Mushroom Cultivation |
| Influential People, Things, and Events | Grandfather |
| Motivation, Goals, and Ideal World | I want to reclaim the river where I played with my grandfather. |
| Company Name | FISHPASS Inc. |
|---|---|
| Representative Name | Naruhiro Nishimura |
| Address | Fukui Prefecture Industrial Information Center 6F 3-7-1-16 Kumado, Maruoka-cho, Sakai City, Fukui Prefecture |
| Official Site and Social Media |
Instagram(edna_fishpass) Instagram(fishpass.co.jp) @FISHPASS5 | X (Twitter) Official Website |
| Founding Date | October 21, 2016 |
| Awards |
December 2024: Fukui Prefecture “Reiwa 6th Year Agriculture, Forestry, and Fisheries Award” Recipient January 2024: Ministry of Agriculture, Forestry and Fisheries INACOME Business Contest Excellence Award October 2022: LIVANES Marine Tech Grand Prix Real Tech Fund Award December 2019: Mitani Sangyo Business Plan Contest Grand Prix December 2019: Mitani Sangyo Business Plan Contest Audience Award September 2019: Mitsubishi Research Institute Accelerator Program Special Award March 2018: Ministry of Internal Affairs and Communications ICT Regional Revitalization Grand Prize 2017 Excellence Award February 2016: Fukui City Fukui-based Business Plan Contest Grand Prize |
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