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First Penguins Inc. 2025

Tokyo, Chiyoda Ward

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First Penguins Inc. was founded to eliminate the complexity of school fund collection and enable sustainable school operations. Our flagship product, “BUKATOOL,” is a platform that collects fees for club activities, school dues, department accounts, and supply purchases cashless and automatically reflects them in ledgers. Furthermore, by collaborating with local supply stores, regional financial institutions, and municipalities, we provide a system offering high convenience and transparency for both schools and families. Going forward, we will promote the expansion of schools' independent funding sources and educational DX through donation and sponsorship functions.

First Penguins Inc. 's News & Column
NEW INFORMATION

Cashless Fund Management and Fundraising for Club Activities. 'BUKATOOL' Opens the Door to a Sustainable Future for Local Sports

2025/11/21

STARTUP LEAGUE

Cashless Fund Management and Fundraising for Club Activities. 'BUKATOOL' Opens the Door to a Sustainable Future for Local Sports

The transfer of school club activities to local community organizations is progressing. One of the reasons behind this is the increasing burden on teachers and staff who serve as coaches, but simply shifting them to local clubs is unlikely to solve the fundamental problems or curb the decline of club activities.

First Penguins Inc.'s Main Innovation
INNOVATION

Realization of cashless education and local activities and DX of local economic circulation by BUKATOOL

Realization of cashless education and local activities and DX of local economic circulation by BUKATOOL

This league will implement and expand the “Tuition DX Platform,” which digitizes school and club activity fund collection to reduce the burden on educational institutions. Specifically, we will strengthen systems to centralize and cashless-enable school fees, club activity fees, alumni association dues, etc., automatically reflecting them in financial reports. Furthermore, by incorporating hometown tax donations, donations, and sponsorships, we will reduce the financial burden on parents while creating new revenue sources for municipalities and schools. We aim to establish a new educational finance infrastructure connecting educational institutions, local governments, and financial institutions.

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First Penguins Inc. Representative Introduction
REPRESENTATIVE

Representative Hiroshi Kawasaki Hiroshi Kawasaki
President and CEO: Hiroshi Kawasaki After 25 years at Sumitomo Corporation, he became independent in 2021. Former captain and coach of the Rikkyo University Rugby Club. Currently building a new funding model centered on education and sports to support school operations.
Main Achievements “Key Usage Statistics”
・Since its release in February 2023, it has been used by over 65 clubs and 2,500 households nationwide.
“Key Program Selection Achievements”
・Selected for the inaugural year of Sumitomo Corporation's Internal Entrepreneurship Program 01 Challenge
・Selected for the Ministry of Economy, Trade and Industry's FY2022 Demonstration Project “Future Classroom”
・Selected for the Yamaguchi Acceleration Program “Miraise”
・Selected for the Hamamatsu City Fund Support Project Phase 2 (FY2024)
・Selected for the Toyohashi City Startup Challenge Grant
Childhood Dream Expanding business globally across borders and races
Motivation, Goals, and Ideal World My foundational experience stems from my time as a university rugby coach. It was a place that generated overwhelming passion and inspiration, yet faced severe financial constraints. I struggled relentlessly, running around trying to create a supportive environment. At the same time, I believed that combining this passion, inspiration, and the environment where numerous students participate and renew themselves every year could give birth to sustainable new systems and businesses. This led me to resolve to challenge myself to create a business that changes the flow of funds within schools and club activities.
The world I want to achieve is to bring the richness of student sports, which has become a massive market in the US, to Japan, and then share it globally as an Asian model. I want to create an environment where any student can enjoy sports and entertainment, receive proper guidance, and maximize their potential without being held back by financial burdens. Furthermore, I aim to build a society where, through this process, students meet peers and competitors, practice social learning, and achieve rich personal growth. I want to shape the world I wished existed during my own student days for today's children.

First Penguins Inc. Basic Informaton
BASIC
INFORMATION

Company Name First Penguins Inc.
Representative Name Hiroshi Kawasaki
Address Shin-Tokyo Building 1F, 3-3-1 Marunouchi, Chiyoda-ku, Tokyo
Official Site and Social Media Official Website
Instagram
Facebook
Founding Date July 1, 2021
Awards 2023 Fujieda Innovation Stadium “Fujieda Financial Association Award” Winner

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please see here.