Bashow, Ltd. 2025

Tokyo, Chuo Ward

We aim to build the foundation for the in-vehicle app market, which is expected to reach tens of trillions of yen by the 2030s. To achieve this, we will operate a pioneering in-vehicle app service ourselves. This service is called “Topic Guide,” which provides short audio announcements about topics in the vicinity of the user's location every few minutes while they are traveling in a car or other vehicle. With in-vehicle use in mind, we will first launch the service as a smartphone app. Topics are generated semi-automatically by our AI system from the vast amount of publicly available information. Unlike static information such as “There is a store called XX there,” the system includes dynamic information such as “XX is popular at that store,” which changes from time to time. By using the data obtained from this service as a training set, we will advance the development of the foundational system.

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Bashow, Ltd.'s Main Innovation
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In-vehicle application platform system

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Bashow, Ltd. Representative Introduction
REPRESENTATIVE

Representative Masashi Hodozuka Masashi Hodozuka
Prior to founding Bashow, he spent approximately ten years as a researcher in the automotive/mobility field at the Japan Research Institute, a think tank, until the end of March 2024. He specialized in analyzing trends in the Chinese market, led the creation of four new businesses, and repeatedly disseminated information through papers and books regarding the likelihood and direction of changes in the mobility industry due to the spread of in-vehicle apps. To realize this vision, he established Bashow Co., Ltd. in April 2024 and assumed the position of CEO. Graduated from the Faculty of Law at the University of Tokyo and completed a master's degree at the Graduate School of Frontier Sciences. Previously served as a secretary to a member of the House of Representatives, worked as a strategic consultant, and at a think tank before assuming his current position.
Main Achievements Recent publication: “Automotive DX and the In-Vehicle Content Market” (2023, KINZAI)
Selected for the 2024 Saitama City “Smart City Saitama Model” construction project
Selected for the 2024 Yokohama City “Technical Startup Demonstration Experiment
Support Program”
Selected for the University of California, Berkeley's accelerator program “UC Berkeley SKYDECK”

Bashow, Ltd. Basic Informaton
BASIC
INFORMATION

Company Name Bashow, Ltd.
Representative Name Masashi Hodozuka
Address 1-11-12 Nihonbashi Muromachi, Chuo-ku, Tokyo Nihonbashi Mizuno Building 7th Floor
Official Site and Social Media Official Website
Founding Date April 2024

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