Tokyo, Shinagawa Ward
TOY8 is a research and development startup committed to children's development, tackling the social challenge of “eliminating developmental disparities” primarily in Southeast Asia. Having successfully commercialized our services in Malaysia, we are now expanding across Southeast Asian countries. Through digital developmental screenings and AI-powered early intervention programs, we scientifically visualize children's development and provide personalized learning and support tailored to each child. Moving forward, we will advance adoption and institutionalization across Asian countries, building the foundation for sustainable inclusive education. Mission: Creating a world where everyone can unleash their talents Vision: From uniform standards to an era of diverse measures
We will establish a comprehensive preschool support model through AI-powered digital developmental screening and an early intervention program featuring individualized optimization. Through implementation and data analysis in Southeast Asia, we will establish a reliable and versatile model. As reverse innovation based on real-world data, we aim to realize developmental support and preschool support within Japan. This research involves a joint study with Singapore's CEI (Center for Evidence & Implementation), which has an international track record in policy recommendations and implementation support. Through cutoff value analysis, we will establish a standard model applicable to Southeast Asia.
| Representative |
Masaki IshibashiAssigned to Singapore through an affiliated organization of the Ministry of Foreign Affairs, he investigated public education systems across Southeast Asia. Shocked by the low quality of local education, he became convinced that “changing primary education would enable Southeast Asia to achieve dramatic growth.” After working at a news agency, he served as a Southeast Asia strategy consultant, involved in business launches and management for major corporations primarily in service sectors like education, art, and entertainment. He also served as a local coordinator at JETRO Kuala Lumpur. Driven by a strong conviction to transform Southeast Asian education through business, he founded TOY8. He graduated from the University of Tsukuba. |
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| Main Achievements | 2025 Second ASEAN Startup Roundtable Speaker 2025 AWS AI Sandbox Presentation 2024 Japan-ASEAN Economic Co-creation Forum Speaker 2024 OECD-ERIA Roundtable Panelist 2024 Japan-Malaysia Public-Private Industrial Policy Dialogue 2023 7th STS Forum Japan-ASEAN Workshop Speaker |
| Influential People, Things, and Events | People: Rugby, customers, colleagues, teammates, and students I met through work Things: Student sports entertainment documentaries/ALL OR NOTHING series, etc. Experiences: Four years of coaching experience with the university rugby team |
| Company Name | TOY EIGHT Holdings Inc. |
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| Representative Name | Masaki Ishibashi |
| Address | 1-14-2-317 Minami-Oi, Shinagawa-ku, Tokyo The Zaza City Hamamatsu Central Building |
| Official Site and Social Media |
Official Website @toy_eight | X (Twitter) |
| Founding Date | May 8, 2020 |
| Awards |
2025/07 Global Healthcare Challenge (GHeC) 2025 Finalists 2024/10 One ASEAN Startup Award at ASEAN Summit 2024 Grand Prize 2023 / 06 Spike ASIA Innovation Gold 2023 / 01 The Learning Agency Organizer Tools Competition 2022-2023 Winner |