Introducing Root Inc.'s Ventures and Challenges | Startup League (LEAGUE MEMBER)

Root Inc.'s Main Innovation
INNOVATION

Deployment of AR work assistance applications “Agri-AR” and “Work-AR” in the fields of “archaeological excavation research” and "disaster prevention and disaster response

We will apply the Agri-AR, Work-AR, and M･Root apps and functions, which our company has already commercialized, to the fields of archaeological survey and disaster prevention—areas where new needs have emerged over the past year—and roll them out nationwide.
We already have customers for both: the former provides paid app services and functional development at excavation sites in Fukushima City, while the latter does the same for municipal disaster prevention departments. This proposed project will focus its core technical development on enhancing the 3D scanning accuracy and operational functionality of workspaces using apps like “Scaniverse.” Additionally, it will develop apps, features, and services aimed at improving work efficiency in each field. This will be achieved by integrating the location information (GPS, RTK) already realized in Agri-AR and Work-AR with various measurement functions.

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Root Inc. Representative Introduction
REPRESENTATIVE

Representative	Keisuke Kishi ■ 2003: Graduated from Kanagawa Prefectural Odawara High School ■ 2003: Entered the University of Tokyo & took a leave of absence → Worked at Kōzai Farm (milking) in Taiki Town, Hokkaido ■ 2004: Returned to the University of Tokyo ■ 2007: Captain of the University of Tokyo Rowing Club. Finished 5th nationally (8+) ■ 2009: Graduated from the Faculty of Law, University of Tokyo. Joined Nippon Steel Corporation ■ 2014: Left Nippon Steel. Farm Oasis, Chikusei City, Ibaraki Prefecture (Wagyu cattle, strawberries, rice farming) ■ 2016: Enrolled in MBA program at Oxford University, UK ■ 2017: Completed MBA. Founded Root Inc.
Main Achievements	■ 2017: Root Inc. founded ■ 2018: Launched smart experiential farm “ROOT FARM.” Received investment from Kirin Holdings and Zero One Booster ■ 2021: Selected for the Ministry of Agriculture, Forestry and Fisheries' “Development and Improvement of Strategic Smart Agricultural Technologies.” Began full-scale R&D of AR agricultural work assistance app “Agri-AR” ■ 2022: Received investment from Fukaya City, Saitama Prefecture; formed capital and business alliance (M&A) with Totate Holdings ■ 2024: Launched Agri-AR, Work-AR, and M･Root

Representative

Keisuke Kishi
■ 2003: Graduated from Kanagawa Prefectural Odawara High School
■ 2003: Entered the University of Tokyo & took a leave of absence → Worked at Kōzai Farm (milking) in Taiki Town, Hokkaido
■ 2004: Returned to the University of Tokyo
■ 2007: Captain of the University of Tokyo Rowing Club. Finished 5th nationally (8+)
■ 2009: Graduated from the Faculty of Law, University of Tokyo. Joined Nippon Steel Corporation
■ 2014: Left Nippon Steel. Farm Oasis, Chikusei City, Ibaraki Prefecture (Wagyu cattle, strawberries, rice farming)
■ 2016: Enrolled in MBA program at Oxford University, UK
■ 2017: Completed MBA. Founded Root Inc.

Main Achievements

■ 2017: Root Inc. founded
■ 2018: Launched smart experiential farm “ROOT FARM.” Received investment from Kirin Holdings and Zero One Booster
■ 2021: Selected for the Ministry of Agriculture, Forestry and Fisheries' “Development and Improvement of Strategic Smart Agricultural Technologies.” Began full-scale R&D of AR agricultural work assistance app “Agri-AR”
■ 2022: Received investment from Fukaya City, Saitama Prefecture; formed capital and business alliance (M&A) with Totate Holdings
■ 2024: Launched Agri-AR, Work-AR, and M･Root

Root Inc. Basic Informaton
BASIC
INFORMATION

Company Name	Root Inc.
Representative Name	Keisuke Kishi
Address	174 Kōsaiji, Minamiashigara City, Kanagawa Prefecture
Official Site and Social Media	Official Website Facebook LinkedIn
Founding Date	December 15, 2017
Awards	★Value Design Contest 2025: Minister of Economy, Trade and Industry Award ★FY2025 Ministry of Internal Affairs and Communications ‘ICT Startup League’: Selected ★SIH International Business Contest 2025 Japan Qualifiers: Winner ★Japan Agricultural News National Competition 2025: Advertising Excellence Award ★XR Future Pitch 2024: Audience Award ★Kumamoto Prefecture ‘UX Proof-of-Concept Support Project 2024’: Selected ★Ministry of Agriculture, Forestry and Fisheries ‘Agricultural Support Service Business Establishment Support 2024’: Selected ★G7 Miyazaki Agriculture Ministers' Meeting 2023: Exhibited & Demonstrated ★Digital Agency good digital award 2022: Excellence Award (Agriculture, Forestry, and Fisheries Category) ★Ehime Prefecture DX Promotion Project ‘Triangle Ehime 2022, 2023’: Selected ★Ministry of Agriculture, Forestry and Fisheries ‘Development and Improvement of Strategic Smart Agriculture Technologies 2022’: Selected ★Fukaya City, Saitama Prefecture DEEP VALLEY Agritech Award 2021: Grand Prize, Audience Award ★docomo 5G DX AWARDS 2021: XR Special Award ★Social Business Plan Competition edge 2020: Grand Prize ★GET IN THE RING OSAKA 2020: Lightweight Runner-up, PRTimes Special Award ★Kawasaki Entrepreneur Audition 2018: Judges' Special Award ★KIRIN Accelerator 2017: Excellence Award ★Microsoft Imagine Cup 2017, USA World Finals: World's Top-50 Finalist (UK Representative) ★Microsoft Imagine Cup 2017, UK Finals: Third Place, Creativity Special Award

Root Inc.'s Main Innovation INNOVATION