Media Produced by ASCII STARTUP
Media Produced by ASCII STARTUP
Tokyo, Toshima Ward
Sukidayo Inc. is a startup that uses technology to revolutionize family and partnership issues. Currently, in Japan, one couple divorces every three minutes, and even in cases where divorce does not occur, 63% of couples experience a deterioration in their relationship after childbirth. The key to preventing relationship deterioration is “communication,” but only 1-2% of couples are able to communicate effectively. Therefore, Sukidayo uses AI to support communication between couples and provides a casual dialogue experience that makes it easier to communicate. Sukiyo aims to become a global relationship care app used by 100 million people and will continue to evolve with a sense of urgency.
In this project, we will establish design guidelines for AI product experiences that support the continuity of relationships between couples and married partners, based on real-world data. We will conduct multifaceted verification through A/B testing and user research to optimize content delivery based on user attributes, review the information architecture of the home screen, and assess the impact of gamification and AI reports on habit formation and retention rates. Rather than relying on intuition or rules of thumb, we will scientifically identify which UI/UX, feature designs, and AI experiences contribute most to sustaining relationships. We will continue to actively engage in research and development aimed at advancing the social implementation of ICT that supports diverse relationship dynamics and deepens human connections.
| Representative |
Yuka Soma Born in 1993 in Saitama Prefecture. Enrolled at Aoyama Gakuin University and researched communication between couples in the United States. In 2019, inspired by his own marriage, he became motivated to address social issues related to marriage and family, leading him to launch the “Futari Kaigi” app, a communication support tool for dual-income couples. In 2022, published the book “Balancing Work and Family: The Amazing Communication Techniques of Dual-Income Couples.” In 2024, selected as one of the “100 People to Watch: Hope for Saving the World” by Forbes Japan. |
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| Main Achievements | Selected for Forbes Japan's “100 People to Watch: Hope for Saving the World” in 2024 Selected for Nikkei Cross Trend's “100 Companies Shaping the Future Market (2025 Edition)” in 2025 |
| Company Name | Sukidayo.inc |
|---|---|
| Representative Name | Yuka Soma |
| Address | Tokyo Prefecture, Toshima Ward, Ikebukuro 3-34-7 Business Park Ikebukuro 2nd Floor |
| Official Site and Social Media, etc. |
Official Website @yuka_atsuta | X (Twitter) note |
| Founding Date | September 17, 2019 |
| Awards |
2023 Selected for the 10th BusiNest Acceleration Program by the Small and Medium Enterprise Agency 2024 Selected for the 8th BATCH MainTrack of G-STARTUP 2024 Selected for the Tokyo Metropolitan Government's “APT Women” program to promote the growth of women-led ventures 2025 Selected for ANRI's “UNLOCK” investment program for female entrepreneurs |