| Representative |
Misaki Naobayashi
After graduating from Yokohama National University, I worked in the sales department of a publishing company.
Later, as a freelancer, I handled social media management services for companies, providing strategic support to help convey the brand's vision to a wider audience.
In December 2023, I established tayori Co., Ltd. and assumed the position of CEO.
On November 23, 2024, I officially launched “Kotoba no Hoken tayorie,” a web service that automatically delivers messages and necessary information to loved ones upon one's passing. I continue to lead the company in service development and business expansion. |
| Childhood Dream |
When I was little, I wanted to be an actress, but by the time I was in high school, I was telling everyone that I wanted to be a CEO in the future.
Now that I have achieved my dream of becoming a CEO, I want to work hard and shine brightly so that I can become the kind of CEO that I admired back then. |
| Influential People, Things, and Events |
Person: Toru Hinata (main character in the drama “Rich Man, Poor Woman”)
Things: Lots of novels
Events: Growing up in a family where feelings were shared, and experiencing firsthand how people's feelings can be a source of power |
| Motivation, Goals, and Ideal World |
There are two clear reasons why I decided to start my own business.
When I was a student, I once choked on a piece of steak and thought, “Oh my God, I'm going to die.”
The first thing that came to my mind at that moment was, “I'm sorry, Mom.” We're usually very close, often saying things like “thank you” and “I love you,” but what I wanted to convey at that moment was, “Even if I'm not here, please stop crying and keep moving forward with your life” and “I'm so happy to have been born as your daughter.”
Fortunately, I survived and am alive today, but that was the first time I thought, “If only there were a system in place to properly convey my feelings in case of an emergency.”
Later, when a close relative suddenly passed away in an accident, I hadn’t seen them for a while before they died because I thought we’d always be able to meet again, and I couldn’t remember our last conversation. Additionally, since the information wasn’t organized at all, I had to turn the house upside down searching for insurance certificates and bank passbooks…
I realized that a service was needed to support both the emotional and practical burdens in such situations.
However, the end-of-life planning services I looked into at the time were mostly aimed at the elderly. The UI, effort, and cost were honestly not something I wanted to use.
If that was the case, I thought, let’s create a service that our generation can use casually, starting from the mindset of “thinking about loved ones” rather than “death.” That was the beginning of our startup. |
