xCura, Inc. 2024

Fukuoka, Fukuoka City

Using VR to reduce pain and anxiety, research and development is being conducted on "Therapia VR: a Digital Sedation App." Therapia VR has reduced sedative use in surgery by up to 75%, postoperative delirium has been halved, and it can potentially reduce the time admitted to hospitals. In addition, patients who do not respond well to pain medications and have tried Therapia VR have reported decreased levels of chronic pain and had their insomnia cured. In the future, the device is planned to be offered as a programmed medical device.

xCura, Inc.'s Main Innovation
INNOVATION

Reduction of chronic pain (nociceptive pain) using autogenic training with VR

Reduction of chronic pain (nociceptive pain) using autogenic training with VR

Research into pain-induced pain caused by stress, etc.

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xCura, Inc. Representative Introduction
REPRESENTATIVE

Representative Yuichiro Niijima Yuichiro Niijima
During university, he studied spiritual pain of patients in palliative care from a philosophical approach.
He is also a hypnotherapist and provides counseling to relieve depression and trauma on weekends.
While studying VR programming in 2020, he learned that VR can relieve pain and anxiety.
He has long believed that hypnosis and VR are a good match, and founded xCura in 2021, believing that he could apply his knowledge of hypnosis and his VR skills to his interest in "pain relief."
Main Achievements 2024: Selected by the ICT Startup League
2022: Selected by Innovation
Childhood Dream I vaguely wanted to become a space researcher or a psychiatrist.
Influential People, Things, and Events Human: Viktor Frankl
Motivation, Goals, and Ideal World During university, he studied spiritual pain from a philosophical approach, and has been interested in "pain" and "suffering" since his student days. In order to alleviate these, he learned the techniques of hypnosis from a university professor, and has been working as a hypnotherapist since around 2014.
One day, while learning VR programming, he learned that pain control is possible through VR.
Hypnosis and VR go very well together.
Thus, he founded xCura in 2021, thinking that he could use his knowledge of hypnosis and his VR skills to alleviate pain, which is his life's work.
He is currently mainly engaged in research and development of "Therapia VR".
In a pilot study at the university, the results showed that sedatives during surgery were reduced by 75%.
By 2030, he aims to become a Class 2 programmed medical device.
In the ICT Startup League, he aims to conduct research on algesia-modulated pain, which is pain caused by stress, and to identify needs.
While VR has many possibilities, clear needs have not yet been identified.
Therefore, through this program, we will identify business needs and proceed with obtaining evidence focusing on areas where there is a need.
By implementing Therapia VR in society, we hope to make treatment a little more enjoyable.
When you hear the word "treatment," you only have negative images.
However, by using this technology, we aim to create a world where pain and fear can be alleviated even a little, and treatment experiences can be made more enjoyable.

xCura, Inc. Basic Informaton
BASIC
INFORMATION

Company Name xCura, Inc.
Representative Name Yuichiro Niijima
Address 2nd floor, Prior Daimyo Building, 1-3-41 Daimyo, Chuo-ku, Fukuoka City, Fukuoka Prefecture
Official Site and Social Media @Niijima_xCura | X (Twitter)
Facebook
Founding Date 2021-02-01T15:00:00.000Z
Awards 2022 Innovation Selection

For more details on STARTUP LEAGUE's startup support,
please see here.