Tokyo, Chiyoda Ward
Playbox Inc. is a startup that supports human and organizational decision-making and actions through technology that “makes human movement computable,” realizing a future where people and technology co-create. Our vision is to “make human movement computable.” By giving AI “eyes,” we implement technology that enables anyone, using just a handheld device, to “digitize movement”—a process previously requiring experts or expensive equipment—for society.
We are developing a platform to enhance athletic performance and profitability through the integration of video and data. We aim to create a platform that automates the filming, editing, and sharing of sports footage, transforming it into content for coaching and viewing. By leveraging the latest AI technology, we will enable users to fully utilize footage with ease through features like auto-zoom and auto-highlight tailored to specific purposes.
| Representative |
Atom ScottRepresentative Director, Playbox Inc. Born in London, UK in 1997. Moved to Japan at age 10. Studied Information Science at the University of Tsukuba while serving as both a player and data analyst for the soccer club. During his studies, he engaged in deep learning technology research at the National Institute of Advanced Industrial Science and Technology (AIST) and Preferred Networks Inc. Currently pursuing a PhD at Nagoya University, conducting research combining sports and AI. Has presented at international conferences on reinforcement learning and image processing, and invented a patent related to ball-tracking technology. Certified as an IT Frontier Super Creator in 2022. |
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| Main Achievements | November 2024｜Selected for the Acceleration/Overseas Travel Phase of the Japan External Trade Organization (JETRO) “J-StarX Local to Global Success Program 2024” February 2025｜Selected for AWS “AWS Activate” February 2025｜Selected for NVIDIA Corporation “NVIDIA Inception Program” May 2025｜Certified as a Tsukuba University spin-off venture June 2025｜Certified as a Nagoya University spin-off venture June 2025｜Placed 4th globally in the “SoccerNet Challenge” competition at the international AI/computer vision conference “CVPR 2025” as part of a joint team with MIXI, Inc. |
| Childhood Dream | I had two dreams: to become a soccer player and to become a scientist. Although I had a deep passion for soccer, I felt that the path to becoming a professional was a long one. My desire to become a scientist may have been unconsciously influenced by the science museums that my father often took me to, and by the fact that my name sounds scientific. |
| Influential People, Things, and Events | Person: Alan Shearer (soccer player) Thing: Deep learning Thing: My experience playing soccer in a university club |
| Motivation, Goals, and Ideal World | Since middle school, I've had a researcher-like side to me—conducting experiments like brewing ginkgo leaves to test their nootropic effects, or deeply reading papers to efficiently boost muscle strength—always challenging myself with things where the outcome was uncertain. I even started coding to analyze soccer kicks, viewing it purely as a tool for numerical analysis. However, reading Teal's “Zero to One” became a major turning point for me. Teal argued that technology is paramount for Earth's progress, and that the true strength of startups lies in their ability to generate innovative New Thinking. I believe this aligns with the ideas expressed in A16Z's recent “The Techno-Optimist Manifesto.” Inspired by this grand perspective, I became increasingly driven to found a company that leverages technology not only to solve my own challenges, but to provide solutions for the problems faced by many people. |
| Company Name | Playbox Inc. |
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| Representative Name | Atom Scott |
| Address | Yamato Building 405 1-6-16 Kanda Izumicho, Chiyoda-ku, Tokyo |
| Official Site and Social Media |
@atomjamesscott | X (Twitter) Official Website |
| Founding Date | November 2024 |
| Awards |
2021: Selected for the University of Tsukuba Social Contribution Acceleration Program (SCORE) 2022: Selected for the Frontier IT Talent Discovery and Development Project (later certified as a Super Creator) 2023: Received the DeNA Award and CyberAgent Award at the Tech Education Exhibition 2023 2023: Participated in the ICT Startup League |
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