| Representative |
Yoshiyuki Saruya
From 1993 to 2000, he operated snowboarding schools at three ski resorts in Gunma, Yamanashi, and Gifu, where he learned the importance of communication through meeting and experiencing many people. From 2001 to 2010, he gained business development know-how by working in a number of companies, including Mitsui & Co. Rossignol Co., Ltd., where he launched new businesses and held positions as head of the sales department. From 2011 to 2020, he ran the smartphone repair company Smartphone Station Co., Ltd., which he sold to Japan PC Service (listed on the Nagoya Stock Exchange) and founded Codeless Technology Co., Ltd. |
| Main Achievements |
2023/9 Selected for AICHI CO-CREATION STARTUP PROGRAM 2023
2023/9 Winner of NAGOYA CONTACT PITCH VOL.3 Startup Division
2023/9 Selected as a candidate for ICT Startup League
2023/3 Received Special Award at FUSE-ON CHALLENGE 2022, sponsored by Hamamatsu Iwata Shinkin Bank
2022/11 Selected as a company featured on the website of Tokyo Metropolitan DX Social Implementation Project for digitizing customer contact points
2022/03 Received Excellence Award at the 3rd Business Model Contest sponsored by Konan Foundation, a public interest incorporated foundation |
| Childhood Dream |
When I was in elementary school, my dream was to become an electrician because my grandfather ran an electrician's shop. I also enjoyed science experiments, so I wanted to be a scientist. Later, when I was a student, I imagined myself as an ordinary businessman who worked for a company, got married, and had children, so I'm not sure why I ended up like this now (laughs). |
| Influential People, Things, and Events |
●People: Masayoshi Son, Steve Jobs, Liu Bei Xuande
I was very influenced by Masayoshi Son's ability to act with big goals and his drive. Steve Jobs was very influenced by the way he made products, paying attention to every detail while looking to the future, and the way he made services and his presentations, which changed the industry itself. Finally, Liu Bei Xuande made me think of how someone who had nothing could gather people together, and how by not giving up, you could even create the country of Shu. When I thought about how to get talented people involved, I thought of Liu Bei's actions.
●Things: Computers, smartphones, VR goggles, motorcycles
●Things: Debt, running a company, running a store, running a snowboarding school, hosting business networking events, backpacking through nine European countries for two months |
| Motivation, Goals, and Ideal World |
I started my own business with the goal of creating a company with annual sales of 250 billion yen (operating profit of 20 billion yen) by the time I was 65.
When I was in my early 30s, I became an executive at a company, but I ended up borrowing tens of millions of yen, including high interest rates from consumer credit companies, to cover the business expenses. My electricity, water, and gas were cut off, and I couldn't spend even 300 yen on food a day. I quit the company without accomplishing anything.
When I was alone and couldn't meet anyone, I had the opportunity to look back at myself.
I wondered, "I worked for four years without taking a day off, even during New Year's holidays, got into a lot of debt, spent a lot of money, but I never had any fun... I'm not married or have children, so why am I struggling...?" And I wondered what I wanted to do. What can I leave behind in the world?
When I looked back at myself at that time, the first thing I thought was that I liked people and wanted to work with people.
And what I wanted to do, even though I had nothing, was to change the world together with many people.
I thought that in order to do that, I needed to have the ability to earn money first.
You might be able to make a billion yen in sales even if you think that it's okay if you make a profit.
I've seen news reports of fraudulent companies reaching that level of sales.
But I thought that I couldn't make a hundred billion yen unless I aimed to be a company that would have an impact on society and be in demand forever, so I decided to set a sales goal of over one hundred billion yen.
And when I was extremely poor and in debt, the supermarket where I went to buy half-price lunches every day had sales of about 250 billion yen, so I thought I could achieve that much, and set a goal amount.
I believe that people's thoughts have infinite power, and if you wish for it strongly, it will become a reality.
The reason I continue to start businesses is to create a world where anyone wants to take on challenges, and to create services that support those challenges. |
